Working in the advertising industry as an Art Director/Strategist for 9 years, my goal is to create beautiful, conceptual, and strategic work that has an immersive quality. I’ve been responsible for the animation, design-thinking and execution of projects from initial conception through to final output. I have experience working both locally and internationally and have a sound understanding of how to tie a creative concept to a business problem, no matter how tight or open-ended this may be. I have been a part of, as well as led some of the biggest jobs to come out of Sydney. This includes the biggest projection in history — recorded as such in the Guinness Book of Records — for the Arabic Games in 2011; using large, curved wall projections for a leading consumer brand in USA; and multiple large format 360-degrees wrap projections in locations such as The Marina Bay Sands, Singapore.
I have worked with a broad scope of brands and agencies, ranging from the conservative side of the spectrum, such as banks and financial institutions, to the more ‘edgy’ clients such as Vans and various international musicians.
Having actually studied and worked as a creative director/brand strategist/designer/animator, I have a special intimacy with the creative team. Many company directors have a lack of experience with the tools, which creates a real disconnect to the bread-and-butter of creative output. I understand timelines, budget and client expectations first-hand. I believe this also grants me the knowledge and experience to recognise where the production value can be maximised should there be budget constraints or changes to the brief.
Let’s fall in love with your business problems together and find a process that works for you.