HDA - Patient Care Trust

HDA Health Care Charity based in Harley Street, London, had to broaden our patient reach as the message of what the HDA stood for was lost with its audience. We needed to soften the first point of contact for stressed out patients needing free medical advice. With this in mind, we needed to be extra sensitive to the content we decided to use. It was essential to be in the mind of the patient and gather as much 1st party data we could. What are their pain points and how do we solve them. The whole patient  journey had to be addressed and solutions needed to be provided. See the project live – www.hdapatientcaretrust.com