HP - Reinvent Impact

HP have made ink and toner cartridges from 8.3 million plastic bottles and counting. A lot of what they do wasn’t known by the public.

So Wunderman and Speak To Strangers, teamed up to create some thought provoking content that would run alongside a visual installation at Darling Harbour in Sydney’s waterfront.

The campaign ran across multiple channels including outdoor building projections scattered across central hubs throughout Sydney. Digital out-of-home (DOOH), Social Media, as well as various paid and unpaid sources.

The beast is a representation of Australia’s scary and fast growing plastic problem, and the scale of waste HP and partners break down frequently. Made from 2,400 recycled plastic bottles, the beast weighs 200kg and stands a towering 4 meters high.

At the end of the beast’s life it will be broken down with 100% of the materials being recycled, closing the loop on this eye-opening activation.

By continuing to choose HP, you can help break down the thousands of other beasts that still lurk in our oceans.


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