We are here to solve business problems. We want to fall in love with your pain points and find solutions to solve them.
Solving business problems requires more than analytics. However, brilliant communications aren't solved without a deep understanding of data and rigorous market analysis.
To do this, we need to conduct a digital audit and assess the chain of processes that bind your brand’s tone of voice and identity. Effective strategy, should run deep through every facet of your communications, no touchpoint is safe.
Your ‘tribe’ don't just want to know what you're about, they want to believe it. Authenticity is more prevalent than ever, and transparency is a prerequisite. Who are your ‘tribe’. What do they think, feel and do. Who do they interact with, and in what manner. We then create detailed persona’s and analyse how the existing customer journey interacts with them and see ways in which we can create measurable improvements. Once we have collected this quantitative and qualitative data, we create insights.
This essential part of the process informs the Craft. The Craft has no intrinsic value without insights. It’s a harmonious dance of creativity and evocative thought. The ying and the yang, the tortoise and its shell, peas and carrots – you get the picture.
Once we have laid the strategic foundations, we can now craft the story. This is where the magic happens. We are fed millions of brand messages everyday, how will your unique selling proposition be illustrated effectively through all your communications? How will your designs reflect the intrinsic value of your company? How will you speak to strangers.
People often don't know why they like a certain website or brand collateral, they-just-do. It's like your favourite hot sauce; you have no idea how they made it so-dam-good.
However, we know the secret. Add infinitely passionate art directors and creatives labouring over the smallest detail. From iconography to colourful persuasive language, its a smorgasbord of clever ideas, effective messaging and immaculate refinement.
This is like your modern day messenger pigeon, only with a few upgrades like – jet packs, x-ray vision and abilities to see into the future. The art of delivering a message is as important as the message itself. Whether its Social Media, PPC or CRM, they all need to be agile, flexible, lean, calculated and efficient – just like our feathered friends.