Once we have laid the strategic foundations, we can now craft the story. This is where the magic happens. We are fed millions of brand messages every day, how will your unique selling proposition be illustrated effectively through all your communications? How will your designs reflect the intrinsic value of your company? How will you speak to strangers.
People often don’t know why they like a certain website or brand collateral, they-just-do. It’s like your favourite hot sauce; you have no idea how they made it so-dam-good.
However, we know the secret. Add infinitely passionate art directors and creatives labouring over the smallest detail. From iconography to colourful persuasive language, its a smorgasbord of clever ideas, effective messaging and immaculate refinement.
Video is still the most engaging, most consumed medium in our current digital landscape. Come closer, I’ll explain why… It’s effective. Around 100 million hours of video are watched every day on Facebook. That’s staggering. However, to be relevant you need to be more engaging than ever. We need to dive deep into your brand and see what’s required to solve those business problems. People don’t have time to read pages of copy to have an understanding of a product or service, they want a video. Here at Speak to Strangers, we don’t just pump out content-for-contents-sake, we draw upon insightful, data-driven brand strategy to inform effective messaging.