Every project we undertake starts with a simple questionnaire about your key KPI’s and what you want to achieve with your content. Who do you want to speak to and in what manner? The more you uncover about the ideas around your content the more effective it will be.
The journey begins …
We’ll send you our questionnaire, with carefully chosen questions to get you thinking about the STRATEGIC information that your video should convey. Then, based on your answers, we’ll conduct the strategy Session over the phone. We dive into your company’s vision, values and objectives. And we dissect the mindsets of your target market, and the value your offer them.
Finally, we’ll agree on a video strategy to achieve your objectives.
Our script writing team collates the details collected in the Visionary Strategy Session and performs a competitor analysis and focused industry research where required. Then we use our advanced writing scriptwriting formulas to produce a potent script, designed to emotionally resonate with your perfect customers as well as covering all the factual information.
We’ll even show you the techniques and psychology behind the writing, so you can understand how your video will work.
Finally, we’ll collaborate with you to perfect the script, so we know it will meet your objectives.
Think of this stage as a visual skeleton. A birds-eye overview of your content piece.
This is the stage where our clients get really excited. The flavour you could say.
This is where we flex our little muscles and get stuck in, drawing inspiration from all four previous steps.
You will receive your videos in the highest of quality, for any variety of channels.
A unique Creative Agency specialising in solving business problems. Through proven brand strategy, digital experiences, CRM solutions and cost-effective Media, we have found a system to deliver measurable results. We guarantee it.