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strategic creative and razor-sharp PPC; symbiotically optimised. Creative work that’s effective and measurable.

PROOF IS IN THE PUDDING:

BOWL-A-RAMA 2018

social media management

2.5K 

Attendees on event day.

12K 

Fan growth on social media

11M People 

Reached via social posts

316k

Video views

Details:
The Big Idea

We made sure 2018 General Pants Co. BOWL-A-RAMA was bigger and bolder than ever before. For the first time, the media was invited to attend a press conference from the Bowl at Bondi Beach. Hosted by Corbin Harris, he interviewed pro-skateboarders including Tony Hawk, Poppy Olsen and Jedd McKenzie, with the latter two having just returned from The Australian Olympic Training camp, which generated a lot of interest from the media.

On event day, Tony Hawk delivered a masterclass for the ages, and legends like Bucky Lasek and Rune Glifberg competed alongside stars of the future. 2018 was the best BOWL-A-RAMA yet!

Our Role

Through collaboration with the agency’s in-house design studio and media partners, we developed a content plan that generated high interest, ticket sales and anticipation in the lead up to the event. Using big-ticket hooks such as behind-the-scenes shoots, exclusive glimpse of the press conference, and a personalised message from Tony Hawk himself to Bowl-A-Rama fans via Instagram Stories, as the main drivers to strike a chord with the skateboarding community

P&O Cruises Australia

social media management
20K Instagram followers in six months

We established a strategy that taps into the power of user-generated content, and implemented it as part of their always-on approach. In just six months, it bolstered organic fan growth by 230%, to 31K followers, and a whopping 558% increase in post engagement.

Stories that inspire and delight

Another game-changer implemented for P&O was an overhaul of their Facebook content strategy.

Instead of pushing out heavy retail messaging or relying on ad hoc social campaigns to drive community engagement, we brainstormed monthly themes that resonated with 500K+ fans through compelling copy and eye-catching visuals.

Move at the speed of culture

There was a big shift to position P&O as purveyors of innovation and early adopters of the latest social trends. By looking to new and engaging ways to push the boundaries of storytelling, we launched a series of how-to videos that went viral, and created two highly successful Canvas Posts with an average dwell time of 60-sec and an incredible ROI of 3,244%.

Prolific partnership campaigns

P&O often collaborates with partners to create a unified narrative and product-line story in a joint effort to boost brand awareness and break into new markets. From a social perspective, we spearheaded the collective strategy and tactical factors crucial for the success of the campaign for both parties. Previous partners include Nickelodeon, Jimmy Barnes and other renowned local celebrities.

Project Botanicals

Project Botanicals is Bombay Sapphire

4K 

Purchased

3.3M 

Reached on social media

30K 

Website visits

8k

Organic search

 

Details:
The Big Idea

The task was to extend the Project Botanicals messaging and sell out tickets early. Our strategy hinged on keeping the event top of mind for any occasion. It was amplified through a variety of media channels including TV, digital, search and PR. More importantly, the consumer-centric experience at the heart of the campaign ensured that our message was spread organically across social media, publications and news sites – delivering unprecedented results for the client.

Mirvac Retail

social media management
7 shopping centres

We developed bespoke strategies for each of the seven Mirvac retail centres across Australia. It abolished traditional marketing thinking, and provided an effective content that resonates with mission shoppers and drive foot traffic in-centres.

1K to 10K fans in six months
Implemented an acquisition strategy for Greenwood Plaza Facebook Page, which saw an increase in fan base from under 1K to over 10K in just six months.
ICSC Asia Pacific Shopping Center Awards Finalist

To establish Rhodes Waterside as a lifestyle & dining destination, the ‘Find Dining’ campaign included daily promotions from 6:00 – 9:00 pm, Facebook ‘surprise and delights’ and gift-with-purchase activations. The campaign was a Finalist at the ICSC Asia Pacific Shopping Center Awards in 2014.

DESTINATION NSW

social media management
15 consumer channels

As part of the DNSW social team, we operate and manage a total of 15 social media channels including Vivid Sydney and China. The aim is to promote awareness of Sydney and Regional NSW destinations, attractions and experiences to consumers in domestic and international markets.

Over 15 million fans

These channels command a reach of over 15 million fans and followers a month. Through our army of loyal followers and photographers, the channels are beautifully curated with a visual feed of #ilovesydney and #NewSouthWales user-generated stories.

Housing Industry Association (HIA)

social media management
Social media overhaul

We led and established an internal process for social media thereby improved the ways of working across all HIA offices in Australia. We also developed a social media strategy, which was quickly adopted by the organisation to cement their social media presence.

Instagram 101 webinar

We formulated a lesson plan and hosted a webinar exclusively for HIA members. It focused on the basics of Business on Instagram and gave insightful tips on how to build their brand from the ground up on the platform. The session was met with overwhelmingly positive feedback.

Effective content strategy

As part of their always-on approach, I had refined their content strategy across Facebook, Instagram, Twitter, LinkedIn and YouTube. This resulted in a 200% increase in organic post engagement on Facebook.

Paid Media – PPC (Pay per click)

Facebook

INSTAGRAM

LINKEDIN

YOUTUBE

PINTEREST

PPC Management

Creating amazing content is only as good as the people it reaches. So many companies waste huge amounts of ad spend on ineffective campaigns.  Paid media is a vital part of any effective communication strategy. Algorithms are so advanced nowadays, the art to optimising campaigns has never been so important.  The next step in boosting engagement is via paid social media ads. This is a sure way to reach the people you want immediately. Using segmented buying personas and pulling in data from your website pixel and social pixel’s, you can hyper-target potential buyers with tailored ads.  Let us drive qualified leads to your business!

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