The Big Idea
We made sure 2018 General Pants Co. BOWL-A-RAMA was bigger and bolder than ever before. For the first time, the media was invited to attend a press conference from the Bowl at Bondi Beach. Hosted by Corbin Harris, he interviewed pro-skateboarders including Tony Hawk, Poppy Olsen and Jedd McKenzie, with the latter two having just returned from The Australian Olympic Training camp, which generated a lot of interest from the media.
On event day, Tony Hawk delivered a masterclass for the ages, and legends like Bucky Lasek and Rune Glifberg competed alongside stars of the future. 2018 was the best BOWL-A-RAMA yet!
Through collaboration with the agency’s in-house design studio and media partners, we developed a content plan that generated high interest, ticket sales and anticipation in the lead up to the event. Using big-ticket hooks such as behind-the-scenes shoots, exclusive glimpse of the press conference, and a personalised message from Tony Hawk himself to Bowl-A-Rama fans via Instagram Stories, as the main drivers to strike a chord with the skateboarding community