A comprehensive social media strategy that will outline campaign tactics, content categories, and engagement strategy.
Customisation of social media accounts to ensure they are optimised and positioned for success. Branded cover images and tailored business messaging/descriptions.
Creation of a content calendar, including carefully curated and original content managed by our team. 5x Instagram and Facebook posts and 2x stories per week.
DESIGN AND VIDEO INCLUDED.
All graphic design and video creation are included. More complex animation will be an additional cost to the client. All stock footage, animation effects, music bed and sound effects are included!
Capturing of bespoke video and photography of client products/services will be an additional cost.
Management/sourcing of lifestyle licence-free imagery, user-generated content, influencer-generated photos/videos.
ONGOING REPORTING AND ANALYTICS.
Monthly reporting and analytics to facilitate targeting of messaging and ongoing product and brand evaluation.
Active engagement with relevant social users, including the development of a follower strategy to enhance reach.
Ongoing management of engagement with the community, including addressing comments and questions that are received through social media accounts.
To increase audience engagement and leads to your website/lead capture; we strongly suggest spending a minimum of $300+ on ‘Boosted posts’ on Facebook/Instagram a month. We will manage/optimise this for free.
We offer far more complex social media advertising campaigns, including the management of the creative, budget, and optimisation. Click here to find out more about paid social media.
Sales funnel development.
Pointing your customers to the right website pages is only possible if you develop the correct sales funnel to lead them there. Step by step, you need to guide your audience off the social platforms in a systematic manner so they are ready to purchase when they arrive to your website.
Having your ear on the ground is essential for any brand to stay relevant. Monitor what people are saying about your brand so you can make adjustments. We use sophisticated software to implement this.
DEEP Competitor Analysis.
Analyse the mechanics of how your competitor set operates. See how you can improve on what they are doing. When they zig we zag, this way you can always stay ahead.
SEO & content marketing guidance.
We can provide tips and tricks to getting your written content performing for SEO rankings. Know the in’s and out’s so your content reaches the right audience and establishes authority with google search engines.