We are in the age of moving images and everyone (including your grandparents) are becoming connoisseur’s of digital content whether they like it or not. How often have you heard ‘Ummm, I’m not sure if I like that video, I’m not sure what they are trying to say, I don’t get it?’ That really means; the content creator hasn’t spent enough time crafting the narrative or spent enough time fine-tuning the video production. Crafting storytelling is as important as final execution. The untrained eye doesn’t know WHY they don’t like that certain piece of content, all they know is they just don’t like it. And to be honest, that’s all that matters. Your audience doesn’t have time for mediocre content!
Look at the rise of the social media platform ‘TikTok’. We have a short form medium that staking the world by storm. Not for amazingly high production value, but more for simple ‘catchy’ visual ideas. We can argue until the cows come home if that’s good for our society or not, but you cannot deny the joy it brings to millions of people. Throughout your creative marketing video executions, see how you can deliver on the 3 E’s; Engage, Educate and Entertain. Depending on your audience, try to master at least one of these three in every post.
Let’s bring it back to your brand, cause we all know that’s why you are reading this blog post.
The bulk of your Social media touchpoints like Instagram, LinkedIn, Facebook, Pinterest should consist of high production value as well as an up-close-and-personal piece to mobile-camera. Pepper your social media channels to give variety and authenticity.