Keep a keen eye on trending hashtags in your niche. Using generic hashtags won’t cut it as you precious posts will get lost within the masses. Fine-tune as users will search those on intentionally, not just ‘browsing’. Look at your competitors and see what they are using. Don’t copy, just pick a couple and do research. Hashtagify is a great start
Entertain your viewers:
Find out what your audience finds funny and generally entertaining. Segment your target audience into different personality types and find out what their hobbies and interests are. Puns, cute images, quotes, memes, gifs, emojis, jokes and so on. Try recreate your own funny content with your brand’s logo watermarked, so when people share it, it will drive traffic back to your profile. You can also use curated content as long as it aligns to your brand’s values. Only 30% of your posts should be curated, no more.
Inform through education:
Look at the common pain points in your niche and provide information in solving them. You need to think of creative ways in which you can do this. For example: Use carousel images to show a typical problem in the industry and then provide the solution on the last two slides, maybe even a CTA on the ‘Punch’ posts. Give away your knowable and develop trust and authority. 49% of people share because they feel it provides valuable content to others.